Positioning
Winning Business in the AI Era
The must-know shift in how customers search, decide and buy — and how to position on the right side of it. Build a modern brand that thrives when AI is the new gatekeeper.
2-Day Live Event · Mantra Legends, Gold Coast · August 10-11
Efficiently Scale Your Business With AI. Grow Your Net Worth Investing in the AI Tech Boom.
Two days on the Gold Coast for founders, marketers and investors who refuse to watch the biggest technology shift since the internet happen to them — and want the playbook to put it to work instead.
No pitch-fest. No theory. Just what's working right now in AI, marketing, e-commerce and investing.
AI for BusinessYour Business "AI Brain"Vibe Coding & App BuildingE-CommerceFacebook AdsShopifyMaximising ProfitBuilding WealthInvesting in the AI Age+ More
The Shift
In 18 Months, AI Has Rewritten the Rules of Business, Marketing and Money. Most People Haven't Taken Action Yet. That's Your Window.
The strategies that built your business are quietly being replaced.
The way customers search has changed. The way ads are bought and won has changed. The cost of building software has collapsed to near zero. Whole teams are being replaced by a single operator with the right AI stack — moving faster, spending less, and pulling ahead.
But here's what almost no one is talking about: this isn't just a business story. It's a wealth story.
The same shift that lets you halve your costs and double your output is also opening one of the most important investment trends of our generation. The people who understand both sides — how to build with AI and how to invest in it — are the ones who'll look back on 2026 as the year the ground shifted under their industry.
The New Era Summit is where you learn to play both sides.
Two Days, One New Operating System
For Your Business — And Your Wealth.
A no-fluff, no-pitch implementation event. You won't be inspired and go home unchanged. You'll leave with a clear, practical plan you can put to work the week you get back.
Over two days you'll learn how to:
- Give your business an “AI brain” — a system that handles the work that used to need a team
- Vibe code your own apps, tools and automations without hiring a developer
- Run Facebook ads that still perform in the AI era — lower cost, better performance
- Build and scale a modern e-commerce / Shopify business
- Maximise profit from what you already have — without spending another dollar on ads
- Build not just business cash flow, but a plan for long-term wealth accumulation towards your retirement.
- Learn to invest in the AI technology age — and understand one of the biggest tech trends of our lifetime
The Curriculum
What We'll Cover Together.
Infrastructure
Building an "AI Brain" for Your Business
Turn AI from novelty into infrastructure: content, customer responses, admin and busywork handled, so you and your team run with 10x leverage.
Build
Vibe Coding: Build Apps Without a Developer
Describe what you want, and build it. Create your own software, internal tools and customer-facing apps — no engineering degree required.
Growth
E-Commerce & Shopify, Evolved
The growth levers that turn a store into a durable business in the AI age — from product and offer to the systems that scale it.
Acquisition
Facebook Ads That Still Work
What's changed in targeting, creative and budgeting — and the strategy to drive cost-per-lead down while keeping scale up.
Profit
Maximising Profit
Add serious profit without new ad spend, by tuning the handful of levers that actually move the number.
Wealth
Building Wealth & Investing in the AI Tech Age
How successful operators think about building wealth outside the business, and approach investing in the AI age. Skate to where the puck is going.
More world-class speakers being announced soon. Register and you'll be first to see who's confirmed.
The Lineup
Actionable Sessions Making You Ahead of the Curve From Experts Actually Doing It.
The State of the New Era — Where We Are Now & How to Win in Business
Greg Cassar
Make Every Person in Your Business Worth 10x More, Without Hiring Anyone New
Johann Nogueira
Business AI Advanced Session
ED DALE
Smart Business + Smarter Investing Building the Wealthiest Version of You
GREG CASSAR
Engineering Leads, Sales & Profits with Google Ads in 2026 & Culling the Waste
ILANA WECHSLER
Grow Your Net Worth Investing in the AI Tech Boom
GREG CASSAR
Building the AI Brain & Knowledge Base for Your Business, Brand & Content
GREG CASSAR
My Exact AI Toolkit for Maximum Efficiency, Profit & Scale
STEPHEN ESKETZIS
AI Is Recommending an Expert. Here’s How to Make Sure It’s You.
JANE SLACK-SMITH
Vibe Design & Code Anything for Rapid Scale and Speed
GREG CASSAR
How to Win High-Paying Clients With Brand Positioning in the AI Era
GREG MERRILEES
Your Host
Greg Cassar.
Self-made multimillionaire business owner, marketer, investor and coach. Scaled and advised 350+ businesses. Led a marketing agency for 7 years and The Collective Mastermind for 9+ years. His portfolio of companies does up to $2M per month & his team attributed to $500M+ in online sales. An active investor who teaches practical wealth-building for business owners — not theory.
“You're learning from someone who has built it, scaled it, invested it — and helped hundreds of others do the same.”
350+
Businesses Scaled
$500M+
In Member & Client Sales
The Room
The Knowledge in the Room is Half the Value.
The people registering are some of the sharpest marketers, founders and investors in the country — two days in that room is worth the trip on its own. You'll trade notes with people making the same pivots you are, reconnect with old friends, and make new ones playing the game at a high level. Networking sessions are built into the event so the connections actually happen.
Is This Event Right For Me?
Who This Is For
- Founders, marketers and investors who want an edge in the AI decade
- Operators who prefer implementation over inspiration
- People who want to grow a business and take wealth-building seriously — not just one
- Anyone who can feel the ground shifting and wants to be early, not late
Not For You If
- You're looking for beginner basics or hand-holding
- You want hype, or a get-rich-quick shortcut without doing the work
When & Where
Mantra Legends Hotel, Gold Coast.
25 Laycock St, Surfers Paradise
Monday 10 August
Registration from 7:30am · Event 8:30am – 5:00pm
Networking drinks 7pm – 9pm
Tuesday 11 August
Doors 8:00am · Event 8:30am – 5:15pm
Others Results
Results From Training With Greg.
Paul Glossop
Pure Property Investments
Zero to $100K/month in 11 months.
Colin & Loren Fragar
Dual-Business Operators
Doubled the first business, launched a profitable second inside 12 months.
Andy Small
BookVIP.com
"Made me many millions of dollars."
Jason Gray
Equine Veterinary Service
Working 30% of the hours, making 3x the money.
Craig Anderson
The Sunglass Fix
Tripled his business in two years. Then tripled it again.
Derek Locker
Locker Innovations
Over $10M in sales with 3x ROAS.
Debbie Pask
Rezinate Spiritual
Doubled sales revenue in the first six months.
David Heatley
Ecommerce Operator
Doubled sales in the first month.
Jess Walker
Holocron Cyber
2x in 12 months.
Last Call
Be Early. Be an Action Taker. Be Ahead of the Curvewith AI in Business & Investing.
There are moments where a door opens — and the people who walk through early end up living a completely different decade to the people who waited. The birth of the internet was one. AI is the next, and it's bigger. The seat costs you nothing but the time. 300 seats. When they're gone, they're gone.
100% Risk-Free Ticket
Your investment is risk free thanks to our ‘100% Money Back Guarantee’.
If by 5:00pm on Day One you haven't received more than your investment in value, visit the desk for a fast, courteous 100% refund. No questions asked.
Questions
Frequently Asked.
Monday 10 and Tuesday 11 August 2026, Mantra Legends Hotel, 25 Laycock St, Surfers Paradise.
Mon: registration 7:30am, event 8:30am–5:15pm. Tue: doors 8:00am, event 8:30am–5:15pm.
No. It’s a no-pitch event. Speakers deliver real, actionable content.
Founders, marketers and investors who want to grow a business and learn about building wealth in the AI age — and would rather implement than just get inspired.
Yes — and you should grab a seat for each of them before they’re gone.
Contact the event co-ordinator Cameron Cassar on info[at]collective.com.au.